Electronic fare system is just the ticket for Swindon bus passengers

September 7, 2011
By

Swindon bus passengers have given Thamesdown Transport’s electronic fares system the thumbs up, with 20,000 smartcards issued since they was introduced in 2006 – half of those since the beginning of this year when the old magnetic cards were withdrawn.
 
The smartcard system allows passengers to pay as they go electronically using SmartFare, avoiding the need to find the correct change. The smartcard can be topped up with credit and can also be used to hold a TravelPass, making it more convenient and more secure than the magnetic cards.
 
Thamesdown managing director Paul Jenkins said: “To have reached this milestone is great news, particularly as the amount of people holding our smartcards has doubled in just eight months.
 
“We’re always looking at ways to harness new technology and to make traveling easier for our passengers. The smartcard is the quick and easy way of paying for for bus travel, whether a one-off journey or regular journeys using a TravelPass.”
 
To find out more visit www.thamesdownbus.com.

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