IT and communications support group Excalibur has become the first member of Swindon Town FC’s new Red & White Executive Business Club, which aims to create networking and partnership opportunities for local firms.
Excalibur communications is a long-standing corporate supporter of Swindon Town. The fast-growing firm was the back-of-shirt sponsors during the 2014/15 season and has also been the club’s official IT and Communications partner since 2013, providing managed services for both mobiles and IT. 
It also sponsored former manager Paolo Di Canio and has also supported a number of ticket initiatives including Fill the Stand and the Pro Red Scheme for junior football.
Excalibur sales and marketing director Emma Carter said: “We like to support local sport and community projects wherever possible, and with Swindon Town’s large network, the new Red & White Executive Business Club is a great way of bringing companies together to support the club and also make some new contacts. It’s a win-win.
“Joining the club provides numerous marketing and networking opportunities at the County Ground, which is a great venue to bring customers and business associates. We’re proud to support the team and wish them luck for the season ahead.”
More than 180,000 people attend the County Ground each season while the League One side has a database of more than 70,000, with 280,000 unique visitors per month website. It also has close to 80,000 likes and followers on Facebook and Twitter.
Swindon Town kick off the 2016/17 season on August 6 at home against Coventry City.
Membership of the Red & White Executive Business Club costs £2,500.
Benefits include:
- Matchday hospitality for 10 guests, catered for in the firm’s own business-branded side suite for a game to be selected
- Groundboard – brand exposure on a crowd-facing (10ft x 3ft) or a pitch-facing advertising board (10ft x 2ft)
- Concourse poster site
- Matchday programme recognition on the Red & White Executive Business Club page
- Main website and commercial website – brand positioning with a click-through
- Recognition of partnership on Facebook & Twitter
- Two networking events to be held at the County Ground offering an opportunity to market services and to meet fellow Red & White Executive Business Club members’, club sponsors and key partners
- Invitation to the sponsors dinner for four guests attended by all the players and management with branding and sponsorship opportunities available
- Matchday ticket allocation of 10 tickets to be used at any league game/s throughout the 2016/17 season.
