Strategic communications and PR agency Soaring Worldwide has won a contract with Grass Roots Meetings & Events, part of the world’s leading employee and customer engagement group.
Cirencester-based Soaring Worldwide will predominantly work alongside the meetings and events arm of the business. 
Grass Roots divisional director Des Mclaughlin said Soaring Worldwide’s knowledge of the industry made it an ideal partnership.
“They have a good reputation and they have a good track record with many major players within the industry but their focus on how to deliver results for Grass Roots really shone in our initial discussions,” he said. “We are looking forward to working alongside the Soaring Worldwide team over the forthcoming year.”
The agency works with major clients in the meetings and events industry such as The Meetings Show and Meet Gateway South Wales. It has also recently renewed its partnership with The Barbican in London, Europe’s largest combined arts & conference centre, for a ninth consecutive year – making it Soaring Worldwide’s longest-standing client.
Founder and creative director Adam Baggs said: “It’s an exciting time as we begin work with Grass Roots and another sign of continued growth for us as a business.
“We have built a very strong reputation within the meetings and events industry for our work with clients such as The Barbican and The Meetings Show so we are excited to begin working with Grass Roots over the coming weeks.”
