Each week Swindon Business News gives a prominent member of the town’s business community the last word on our weekly e-bulletin.
This week Santa Claus, aka Father Christmas, founder and CEO of Ho-Ho-Ho Enterprises, answers our 10 questions
What was the LAST: 
Film you watched? I don’t get much time for films but I like anything with me in it. I did watch Bad Santa recently – Billy Bob Thornton had me down to a T.
Book you read? Raymond Briggs’ Father Christmas always comes off the shelf this time of year. Am I really that grumpy? But in my job I get to have a quick read of just about every book when they arrive to be wrapped as presents.
Music you bought or downloaded? Phil Spector’s A Christmas Gift for You will be blasting from the sleigh’s stereo 8-track this Christmas Eve. The Ronettes’ version of I Saw Mommy Kissing Santa Claus is a particular favourite.
Concert or play you went to? I’m a bit busy this time of year for plays or concerts, but I did pop over to West End to see The Snowman on stage. I was in that too!
Sporting event you attended? It’s a bit cold for most sports in Lapland. We do put on reindeer races – Rudolph usually wins by a nose.
Holiday you went on? I travel a lot in my job – in fact I go everywhere in the world on Christmas Eve – so holidays aren’t that big a deal.
Restaurant you ate in? I only eat in pizza restaurants. How do I like my pizzas? Deep pan, crisp and even.
Thing that annoyed you? When people accuse me of only working one day a year. My grotto is a fully-integrated 365-days-a-year operation with the latest automated pick-and-pack technology. I also have a lot of little helpers. But I do check every list twice.
Thing that made you laugh out loud? That joke about why the fairy is on top of the Christmas tree – ho ho ho.
Piece of good advice you were given? Never leave them wanting more.
Santa Claus has been CEO of Ho-Ho-Ho Enterprises for as long as anyone can remember. A familiar figure in his red suit and black boots, and with his long white beard, he has become global icon, acknowledged entrepreneur and ambassador for branded cola. Santa Claus is available for after-dinner speeches and motivational talks.
