Swindon-based Nationwide Building Society’s success in interacting with its savers, investors and potential customers has been explained to a major industry conference on user experience (UX) and digital design.
Nationwide’s user experience consultant Dan Healy spoke about his role at the UK’s largest building society at the event, called Collaborate, which attracted UX and digital pioneers from across the UK.
He said: “User experience is all about how we, as humans, interact with physical and virtual things. Good user experience is about removing the ‘why?’
“It’s about having the courage to champion the needs of those who won’t or don’t ‘get it’. Good user experience turns a ‘don’t into a do’ and a ‘won’t into a will’.”
He said he wanted to use his presentation to address one of the biggest challenges in digital – how to engage young people and help them to ‘get it’. His presentation went under the title ‘Making things totes emosh and dead amaze’ to engage so-called millenials.
“Let’s face it, the world of finance will never be fascinating for children and teenagers, so I was honoured to share some of the things I’ve learnt about how to engage the widest possible digital audience,” he said.
Dan has more than a decade of experience shaping and delivering digital user experiences through intranets, websites and information systems for major companies and organisations in the public and private sectors.
The Collaborate one day conference was staged in Bristol to mark World Usability Day. It was staged by strategic digital design agency Nomensa, which is based in the city.
Nomensa CEO Simon Norris said: “The shift into a new phase of ‘digital’ is well known to designers and technologists – from Big Data, The Internet of Things to Cloud Computing, data carried via digital is more pervasive than ever.
“We are seeing more and more organisations looking to go beyond a great website or mobile experience, wanting to transform their business to take a truly digital first approach.
“At Collaborate Bristol delegates were able to hear more about taking a digital first methodology and how collaboration is key to thriving in the digital society we are living in.”
