Each week Swindon Business News gives a prominent member of the town’s business community the last word on its weekly e-bulletin.
This week Al Keck, managing director, toinfinity, answers our 10 questions
What was the LAST: 
Film you watched? The Goonies. An absolutely classic that my kids love – they love the adventure and exploring.
Book you read? Sir Ian McGeechan’s autobiography. A fantastic book detailing how he achieved his Lions rugby success. I find a lot of synergy between sport and business and love to understand new ways to achieve success from other fields of life.
Music you bought? Evolver by John Legend. A good, easy listen allowing me to focus when analysing websites and associated intelligence, to find performance improvements.
Concert or play you went to? Womad. It’s just down the road, a little way out there with some of the music, but a fun event for all the family.
Sporting event you attended? Cowes Week. One of the world’s best sailing regattas to compete in.
Holiday you went on? A road trip around Europe with the family. It was fantastic to spend quality time with them and allowing the kids to explore new food, languages and trying new activities – glacier skiing in the middle of the summer is a must!
Restaurant you ate in? The Potting Shed in Malmesbury. Great food with relaxed atmosphere
Thing that annoyed you? People sitting in the middle lane or people having the wool pulled over their eyes with regards to their digital marketing or BT and its poor customer service. Oh, that’s three!
Thing that made you laugh out loud? Lots to choose from. A laugh a day is vital. Watching my daughter repeat things in parrot fashion after she has been with her grandparents is up there in recent times. Kids are priceless!
Piece of good advice you were given? Anyone can do something when they WANT to do it. Really successful people do things when they don’t want to do it.
Al Keck is an e-commerce consultant, digital marketing consultant and internet marketing consultant and managing director of Swindon-based toinfinity.co.uk
