Swindon telemarketing firm The Business Generation Group – TBG Group – is celebrating a string of successes for its clients just a year after it was set up.
TBG was launched last year as a sister company to VHO, the long-established Swindon telemarketing company.
VHO specialises in business-to-business telemarketing services for technology companies, so TBG Group was established to cater for all other business sectors.
It has already secured clients ranging from consulting engineers and accountants to global market research companies and HR employment lawyers.
Head of operations Martin Dugan puts the company’s success down to the way it runs its business.
“Unlike many telemarketing companies, we don’t use scripts, sit with headsets, or use auto diallers,” he said. “We are an office full of professionals who get to know our clients first, to really understand their business and their needs, and then we can have intelligent, natural conversations uncovering opportunities with their ideal prospects.
“We work with many local companies which is great because it not only helps fuel the local economy but also we are growing because we are helping others grow.”
Among The Business Generation Group’s clients are Rendermedia, a Swindon-based digital production agency specialising in augmented reality (AR), CGI and animation videos for household names such as Adobe, BBC, The National Trust, Intel and ITV.
TBG Group helped build a robust marketing strategy and database on which to run a targeted and rolling telemarketing campaign, which is producing continuous new business for their ideal client
Mark Miles, creative director of Rendermedia, said: “Working with The Business Generation Group has increased our client base, revenue stream and lead generation activity dramatically. We have a substantial return on investment and the opportunities keep coming in. Working with Martin and his team is a pleasure as they are very proactive, their approach is everything we needed and essentially they deliver results.”
As well as telemarketing campaigns for areas such as lead generation and appointment setting, TBG Group specialises in email marketing, bespoke data creation, data cleansing and market research.
Pictured, from left: Martin Dugan and Nina Thompson (front row), Hayley Tyler, Ashleigh Cann and Gareth Jones (middle row) and Robert Baker, Paul Richards and Richard Ward (back row)
