Each week Swindon Business News gives a prominent member of the area’s business community the chance to have the last word.
We kick off the series with Sara Tye, founder and managing director of leading Swindon public relations consultancy redheadPR, answering our 10 questions. 
What was the LAST:
Film you watched?
Noah. I loved it. Loved the messaging throughout and the complications and conundrums posed. As a CSR and sustainable PR, it struck a chord with me.
Book you read?
Can’t Swim, Bike, Run by Andy Holgate. The story of a man who went from nothing to Ironman triathlon. I love all the ups and downs. Hoping to learn something for my first Ironman one day.
Music you bought?
Michael Jackson, XSCAPE – it’s from the Quincy Jones era which I loved. Nice to still hear albums from a great artist, even though he is not around anymore.
Concert you went to?
It was so long ago. Would have to be George Michael. I love him.
Sporting event you attended?
The only events I attend are the ones I compete in. A Local Sprint Triathlon in Royal Wootton Bassett.
Holiday you went on?
I have two small children so it’s is either Butlins or the seaside. North Devon is a passion as we can surf, walk, run and cycle. Plus eat lots of clotted cream and ice cream.
Restaurant you ate in?
The Ivy. I always go there to meet clients and journalists. It’s easy to get to, the food is wonderful and they are so efficient. Plus you can sit next to top celebrities
Thing that annoyed you?
I never really get annoyed. I am black and white about most things and much more patient now. I get frustrated by poor service or disorganisation but rarely annoyed.
Thing that made you laugh out loud?
My experience swimming in the infinity triathlon pool in Bristol’s The Triathlon Shop. It’s hard and you don’t go anywhere!
Piece of good advice you were given?
Work as hard as you can for as long as you can when you are young and then reap the benefits in later life. I have followed this advice and I am reaping the benefits now.
Sara Tye, an award-winning top 500 international PR, has nearly 30 years’ experience of managing the reputations of start-ups, corporates, not-for-profits and individuals. Sara’s clients have included Green & Black’s, Tie Rack, Blue Dragon, Nokia, Belu Mineral Water, Centrepoint, Raleigh International, Cardiac Risk in the Young and crocus.co.uk.
Sara founded redheadPR, the Swindon-based dynamic independent public relations consultancy, over 12 years ago.
