Swindon-based digital marketing consultancy toinfinity has picked up two new clients in the past two months, bolstering its growing list of outdoor and sports brands.
Customised online cycle retailer Mango Bikes has enlisted the toinfinity team to help with its ambitious growth plan. The South Cerney-based firm, which aims to quadruple total revenue targets over the next two years, will harness toinfinity’s expertise in email, SEO, PPC (pay per click) and consultancy to drive traffic to the site and target potential customers through data analysis and insight.
Meanwhile, Salisbury-based Trekwear, which sells affordable outdoor clothing online, has also appointed the consultancy to provide strategic direction on reaching new customers through digital channels.
The toinfinity team will be managing the firm’s SEO and PPC with the objectives to grow online revenue by 50% year on year.
Toinfinity managing director Al Keck said: “Trading online is becoming increasingly competitive and brands need to constantly evolve what they are doing to target and retain consumers online.
“We’ll be working with both businesses over the next few months to build some long-term campaigns which will drive traffic to each business online and increase spend when they get there.
“We’re excited to be working with both these great brands which have lots of potential for fast online growth. We’ll be using a combination of initiatives to help drive traffic, increase spend, promote return visits and encourage peer to peer recommendations.”
Trekwear general manager Elaine Moxon said the company spoke to a number of online marketing consultancies but in the end it was an easy decision to choose toinfinity.
“The toinfinity team didn’t give us the hard-sell and their enthusiasm and knowledge shone through. We saw improvement in the strategic direction almost immediately, which is really encouraging for the future,” she said.
“Their specialist knowledge of SEO, PPC and email marketing experience as well as their familiarity within the outdoor clothing and equipment business is a real asset to Trekwear and I see the toinfinity team as an extension of our existing marketing department.”
Mango Bikes marketing director Jezz Skelton said: “After much time spent speaking with a variety of different online agencies, we felt the one that suited us best was toinfinity. Their five-lever approach covers all major areas of online marketing, allowing us to discover what works best, with the aim of developing a fully effective marketing strategy with strong return on investment.”