Public relations consultants are to hear how harnessing the power of social media and online content can boost PR campaigns from one of the industry’s leading lights, Swindon-based Sara Tye.
Sara, pictured, founder and managing director of leading Swindon consultancy redheadPR, will speak at the high-profile seminar to be staged in the town next month. 
An early adopter of social media, Sara will demonstrate how she and the redheadPR team have used it to boost their campaigns.
The Chartered Institute of Public Relations South West (CIPR) event, The Value of Social Media – Working out the ROI, takes place on September 4.
Sara said: “It is always good to share knowledge and insight at these events. I’m a great advocate of social media and take time to convince my clients of its benefits.
“As an early adopter, I could see its potential to businesses from the early days of Facebook, LinkedIn, Twitter and Google+ etc. I’m looking forward to helping people better understand how the social media platforms can help them build their brands and online reputations.”
redheadPR uses cutting-edge online PR and marketing techniques as well as tried-and-tested traditional methods.
Sara Tye has nearly 30 years’ experience of managing the reputations of start-ups, corporates, not-for-profit organisations and individuals.
Her clients have included Green & Black’s, Tie Rack, Nokia, Centrepoint and Raleigh International. She was a finalist in the first Cosmopolitan Women of the Year Awards in 1999.
Sara is patron for Christ Church in Swindon, a Smarta mentor and director consultant at the global networking group BNI and Chair of I AM WOMAN. She has run a Mexican food business, a hotel in St Ives and a residential home for the elderly.
Also speaking at the event will be Andrew Bruce Smith, founder and managing director of Surrey-based digital communications consultancy Escherman, who will deliver the keynote address, and Paul Beadle, Swindon-based Nationwide Building Society’s head of external affairs (consumer and social media) will conclude with an insight into the importance of embedding social media throughout a business and its use in reputation management.
The event is at the Campanile Hotel, Delta Business Park, Great Western Way, Swindon, on September 4 from 10:15am to 1:45pm. Tickets cost £35 for CIPR members and £45 for CIPR non-members. To book, visit www.eventbrite.co.uk/e/the-value-of-social-media-working-out-the-roi-tickets-12253164545.
