Mother-and-daughter start-up retail business calls in expert to build sales

May 29, 2014

Specialist training and development firm Sales Coaching Solutions has teamed up with mother-and-daughter entrepreneurs Kerry Gover and Harriet Letheren to help them grow their recently-launched boutique shopping service for women.

PinkBox Boutique, based in Coate, near Devizes, sells products such as colourful scarves, bags and jewellery through its website and boutique party events.

Having had a successful career in the corporate world, which included sales and marketing roles, Kerry felt that she needed support from someone with more hands-on experience of effective selling to help develop PinkBox Boutique.

She said: “Running your own business presents challenges that you just don’t consider when you work in a corporate environment.

“I realised that my experience of selling was predominately from marketing behind a desk, rather than dealing with customers up front and in person. I felt we needed some support in engaging with people more effectively rather than doing so from a distance.”  

Kerry and Harriet applied to the Special Advice Grant Fund, run by the Wessex Chambers of Commerce, to match fund the training with Chippenham-based Sales Coaching Solutions.

Sales Coaching Solutions was set up in 2011 by Alison Edgar, who had worked for many years in sales within blue chip companies including Yell, Douwe Egberts and BT.  

Alison, a member of the Chartered Institute of Marketing and a Growth Accelerator and Growth Vouchers coach, said: “I’m thrilled to be working with Kerry and Harriet as their business goes forward. My style is to get under the skin of any business to find out how things are working on the frontline, to learn as much as I can about what’s going well and what could be improved.”  

Alison works with a team of specialists who can provide advice on all aspects of sales, marketing and public relations.

Pictured, from left: Kerry Gover and Alison Edgar


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