Subaru drives ahead with MRG group as its North Wiltshire dealership

January 21, 2014

Car dealership MRG Chippenham has been appointed as a Subaru-approved dealer, widening the reach of the manufacturer and making its full range of vehicles available in North Wiltshire for the first time.

Established in 1992, MRG has a team of 28 sales staff and experienced vehicle technicians and has built a reputation for personalised customer service – in 2011 it was national winner of the Excellence In Customer Service category at the AM (Automotive Management) Awards, the motor trade’s most respected awards programme.

MRG will house the full range of all-wheel drive Subarus – including the recently-launched Forester SUV, newly-upgraded Outback estate and XV compact crossover – as well as the critically-acclaimed BRZ sports car. Full sales, aftersales and servicing facilities are available at the site.

Subaru UK’s expanding dealer network was recently ranked second in the country in the influential Auto Express Driver Power survey.

MRG dealer principal Neil Smedley said: “We are delighted to offer a range of vehicles that perfectly suit the lifestyles and needs of both our existing and prospective customers. We also look forward to meeting and offering our widely recognised level of outstanding customer service to Subaru owners locally.”

Subaru UK managing director Paul Tunnicliffe added: “Positive customer experiences result from our dealers’ good technical knowledge and their ability to develop relationships with our customers, and we’re certain that MRG will uphold these values in the region.” 

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