Marshfield Bakery is celebrating a 155% increase in turnover and has launched 13 new products after developing an innovation strategy to capitalise on opportunities to enter new markets.
The firm, which manufactures quality handmade cakes, snack bars, biscuits and seasonal goods, worked closely with the Manufacturing Advisory Service (MAS) to develop a long-term project plan to meet future customer demand.
Based in Dyrham, the firm distributes its products throughout the UK and Europe.
Director Chris Smith said: “We needed support in looking at things from a different angle in terms of the development of the business, how to prioritise our ideas and accommodate anticipated growth.
“MAS helped us map out areas we could look to focus on including addressing capacity and process planning, such as making better use of floor space and identifying key process bottlenecks. The support from MAS has been fundamental in taking us from a business that turned over £700,000 to £2m in under three years. We have created 22 new full time posts, providing much-needed jobs for the surrounding community.”
Andrew Phillips, MAS Advisor for Wiltshire, said: “Marshfield Bakery is an innovative company with a team committed to growing the business and continually looking for ways of improving operations. With our support in identifying and developing ways to fulfil the company’s potential to access new markets, a strong platform is in place for further growth.”
Marshfield Bakery manufactures a range of products for both niche retailers and major supermarkets. It now has 45 members of staff and a turnover of £2m. Listen to Chris Smith talking about the company’s journey with MAS here – www.youtube.com/watch?v=9ykdJX6L6a0
For more information on MAS and the services it provides, call 0845 658 9600, email advice@mymas.org or visit www.mymas.org.
