Swindon hotels reported a challenging August, according to figures released by the Hotels and Consultancy division of PKF Accountants & business advisers.
Occupancy fell 4.6% to reach 68.1%, from 71.4% in August 2011 and room rate also declined to £45.99, a 6.7% drop on last year's figure of £49.30. This led to rooms yield dropping by 11% to £31.32 in August 2012 from £35.21 in the same month last year.
The statistics for the UK as a whole told a different story, with exceptional results for August. Although room occupancy dropped by 0.7% to 77.6%, room rate soared by 23.1% to reach £94.67.
This sharp rise drove up rooms yield by 22.3% to £74.29.
Neil Dimes, a partner in the South West & Wales region of PKF Accountants & business advisers, said: "It was without doubt a disappointing August for Swindon's hotels, particularly when compared to how well the UK did as a whole.
"The Olympic Games in London was clearly a catalyst for such results and, after a lacklustre July, it is great to see these games making a difference to the country's hotel industry.
"Unfortunately, with the distance between Swindon and many of the Olympic venues being fairly substantial, it appears the town missed out on the boost these Games brought with them."
