Swindon insurance broker Bluefin has achieved the ‘Investor in Customers’ (IIC) two star award after a survey of more than 25,000 clients and staff from its offices across the country.
The award recognises organisations that put the customer at the heart of the business and is the main driver for their processes, innovations and profitability.
Stuart Reid, chief executive of Bluefin, commented: “We are delighted to achieve this positive outcome at the first attempt and the results make interesting reading. There are repeated references to service, knowledge, professionalism, relationships and communication and much less mention of pricing issues than we might have expected.
“It’s generated a wealth of information that has helped us to identify several areas for improvement whilst recognising our strengths in other areas and we look to taking part on an annual base as we continue the quest for excellence in all areas.”
