Chippenham-based Complete Business Gifts is celebrating a decade of reinforcing its clients' advertising campaigns with its vast range of promotional items.
Many new and innovative promotional gifts have come on to the market within the last ten years but old favourites such as pens and mugs are still highly favoured.
Currently, branded USB's are top of the list for the most useful promotional gift to receive. The key is to ensure that the gift you choose is useful to the recipient, this enables your brand to be exposed to them at every opportunity.
Research has been conducted into how promotional gifts affect feelings, perceptions and buying activity:
66% said they could remember the brand on the promotional product they received during the last year
79% said they were more likely to do business with a company following receiving a promotional gift
84% said that a branded promotional gift increases brand awareness
87% kept a promotional gift for more than a year, 30% between three and four years
56% felt more favourable towards the brand / company after receiving a promotional gift
(Survey commissioned by BPMA September 2011, ActionPoint Marketing Solutions Ltd collated data across all sectors from 517 respondents)
Catherine Walker, managing director of Complete Business Gifts (pictured) said: "With an ever competitive marketplace, now more than ever is it vital to stand out from your competitors. If there are limited opportunities, to ensure your company is the first your clients think of, you will need to remain memorable.
"A promotional gift could provide that constant reminder. If your clients are using a mug or pen on a daily basis with your brand on it, your company is likely to be the one they think to call when the time comes that they require your goods or service. When you decide it is time you maximised exposure of your company, Complete Business Gifts will help you create a lasting impression."
