Swindon event management company Planet Pursuits has acquired Mind Adrenaline Events, a Kent-based team-building business, in a move that will spur further growth and reduce the firms' running costs.
Planet has proved resilient despite difficult times for event companies over the past two years and sees the acquisition as a way of extending its offering and widening its client base.
Mind Adrenaline was one of the first companies to buy a licence for Planet Pursuits' innovate Spy-based global team game Spy-Inc.
Director Simon Maddison said: "We've had good operational links with Simon Payne at Mind Adrenaline. The business has a great reputation and excellent client base but have primarily concentrated on team development events, where as Planet Pursuits offers a much wider range of event management services."
Planet Pursuits aims to extend the range of its events services to Mind Adrenaline's client base. Mind Adrenaline’s range of team building programs will be incorporated into its existing portfolio of team development challenges.
Planet Pursuits was launched 10 years ago, at first offering basic stag and hen packages from its country house venue, Purton House, near Swindon. Within a year its diversified into the corporate market and began staging team-building events and then corporate fun days, theme parties and conference management services. The firm's Swindon Christmas Parties, which started in 2005, have become very popular and its Spy game has enjoyed global success. More recently, the firm won the contract to host lingerie giant Triumph International's125th anniversary event.
