The hotel sector in Swindon continued its recovery in June with all three main occupancy measures up in comparison to the same month last year, latest figures from accountants and business advisers PKF show.
The occupancy rate was up by 5.4% to 74.5% and average room rates were up marginally from £54.85 to £55.03, taking the overall room yield an up by 5.8% to £41.
Neil Dimes, partner in charge of PKF'S South West office, said: “This is good news for the Swindon hotel sector and is heartening to see another month of growth.
“With Swindon reliant on the meetings, incentive, conference and exhibition (MICE) and corporate markets it will be interesting to see how the sector performs over the summer months.
“The economic backdrop is still challenging so hoteliers should not get too comfortable yet.”
