Swindon hotels enjoyed a positive May with the three main indicators showing an increase in comparison to the same period last year.
The figures have been release by the South West office of PKF Accountants & business advisers with occupancy, average room rates and rooms yield all up.
The May figures show that occupancy increased 0.5% from 68.6% in 2010 to 68.9% in 2011 and that average room rates were also up 6.9% from £51.64 in 2010 to £55.22 in 2011. The overall impact on rooms yield was an increase of 7.4% from £35.41 in 2010 to £38.05 in 2011.
Neil Dimes, partner in charge at the South West office of PKF said: “This is great news for the Swindon hotel sector and builds on last month’s positive figures. It also indicates that the sector has steadied after a number of tumultuous months earlier in the year.
“However significant challenges remain particularly for those reliant on the meetings, incentive, conference and exhibition (MICE) and corporate markets. It will require skilful revenue management to ensure that this promising set of figures isn’t snuffed out over the coming months.”
