IT specialist firm Multidata Broadband has unveiled a voice over internet protocol (VoIP) service which it claims is much more versatile and cheaper for businesses than similar systems as users do not need a computer.
Called Sipstream, the service uses VoIP-enabled phones and so has a call quality as clear as a regular landline or mobile service. However, set-up and recurring costs are greatly reduced and calls between other users of the Sipstream service are free and as there is no line rental, the system is far quicker to install.
Nigel Beasant, managing director of Shrivenham-based Multidata Broadband (MDBB), said: “It’s a great service, which, in common with other VoIP systems, enables people to talk to each other over the internet.
“The major advantage with our service is that users don’t need a computer. They just need a special VoIP enabled phone, which we supply as part of the installation, and access to a good quality broadband.”
Sipstream can also be used with an iPhone or other smartphone by downloading a softphone App.
One of Sipstream’s first customers, Swindon-based Naturebotts, says the system has already proved a big boost.
Naturebotts, which supplies eco-friendly baby products, needed a phone system installed quickly when it was relocating to Swindon from Andover.
Joint founder and managing director Penny Bowen said the system is also particularly cost-effective as they need to regularly talk to a co-director in Costa Rica .
“Trading is tough as everyone knows, so any efficiencies that can be gained are welcome,” she said. “The fact that any of our remote workers, including the director based in Costa Rica , can make free on-net calls is saving us a lot of money.”
Another customer is Edge Media, a marketing and design agency based in Dursley, Gloucestershire, which specialises in the education sector. Director Paul Herbert used Sipstream to replace an existing VoIP system which had proved unreliable.
“We liked the economies of the VoIP system but needed one which was secure. MDBB already provided our ISP so we asked them to help.
“The call quality is as good as a regular service and I really like the fact that I can use the App on my iPhone anywhere and be part of the VoIP system.”
