Hoteliers in Swindon experienced a robust September with occupancy and rooms yield increasing in comparison to the same time last year.
That’s the view according to the latest data released from the Bristol office of PKF Accountants & business advisers which shows that occupancy increased 11.5% from 65.1% in 2009 to 72.5% in 2010.
Although average room rates dropped 7.0% from £57.61 in 2009 to £53.56 in 2010 the overall impact on rooms yield was a rise of 3.6% from £37.48 in 2009 to £38.83 in 2010.
Neil Dimes, partner in charge at the Bristol office of PKF said: “September was a good month for the Swindon hotel sector and builds on a succession of good months.
“It’s encouraging to see such a healthy rise in occupancy levels however the Chancellor’s Spending Review is likely to affect hoteliers moving forward as businesses tighten their belts once again. The solid figures we have seen over the past few months are at least a good start point if there are to be any further bumps in the road ahead.”
n Bath, occupancy increased 2.4% from 82.8% in 2009 to 84.8% in 2010 with average room rates also increasing 9.3% from £95.78 in 2009 to £104.67 in 2010. The overall impact on rooms yield was a rise of 11.9% from £79.32 in 2009 to £88.76 in 2010.
Elsewhere occupancy in Bristol rose 7.4%, with rooms yield also rising 6.8% however average room rates dropped 0.6%.
