CBS Outdoor, whose digitally displayed adverts are viewed by millions every day by commuters in London, has confirmed it shall once again work with the BF Group to receive cutting edge digital posters for the new Westfield Shopping Mall, White City, London.
The exciting contemporary digital display posters shall be deployed throughout the Mall offering Advertisers full high definition screens to deploy their latest full motion video and brilliant static image promotions and enabling updates to be deployed in an instant. CBS concluded terms with Westfield for the White City Shopping Mall to deploy 51 double sided and 18 single sided four sheet digital posters.
BF (who issued the digital posters deployed in the London Underground) were selected once more by CBS due to their expertise and proven capability to meet the challenge of developing and delivering the unique items within the required time frame.
BF’s managing director Derek Lawrence said: “Our excellent rapport with CBS looks set to deliver many more exciting platforms for Advertisers to utilise in future.”
