Redhead joins Gingernut – Swindon PR expert Sara Tye takes on role at Birmingham agency

March 19, 2015

Swindon-based redheadPR’s founder and managing director Sara Tye has taken up a senior role at Midlands agency Gingernut Creative.

Sara, pictured, who will continue to work at redheadPR, is a communications expert with more than 30 years’ experience.

She helps develop businesses, individuals and organisations through networking, publicity, online strategies and proven business development techniques.

Birmingham-based Gingernut Creative, which Sara joins as managing director, helps organisations inspire diverse audiences through its expertise in research, strategy, design, branding, digital and video.

Its diverse client list is particularly strong in the health care sector including drugs giant Pfizer, the NHS and local authorities. It also has clients in the education, technology and leisure sectors.

Sara said: “This is very exciting. Gingernut Creative’s goal to make a positive difference through communications spoke strongly to me. I’m looking forward to combining the expertise of Gingernut Creative and the strengths of redheadPR, which include PR, corporate social responsibility and online marketing for the benefit of both businesses’ clients.”

Before setting up redheadPR, Sara spent three years managing the personal PR internationally for Body Shop founder, the late Dame Anita Roddick. She took the ethical retailer online, making it one of the first to establish a global internet presence. She has also been voted Green PR of London by the Evening Standard and was a finalist in the first Cosmopolitan Women of the Year Awards in 1999.

RedheadPR’s clients include innovative businesses in sectors spanning gardening, heating, ventilating and air conditioning, food and drink, travel, property and business services.

Sara is also a passionate and motivational speaker, a writer, coach, mentor and trainer.


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