Photography business develops a new angle on corporate images

October 27, 2011

A business with a very different take on corporate photography has been launched.

Worx iD, based at Great Bedwyn, near Marlborough, has been created by career photographer Nigel Hudson and his business partner David Jerram, and offers a comprehensive corporate photography service which provides a competitive alternative to stock photography.

Its unique offering is to provide not only a superior set of pictures but a secure, online photo library service which clients can access to manage their images.

Nigel said: “We offer a plan, shoot, manage service which I haven’t come across before in a photography business.

“We’ve developed software which means we hold a fully-catalogued library of our clients’ photos on a server they can access and use at any time, and have a lifetime licence for.

“This means whenever we do a photoshoot, for example for a product launch, our clients can access their photos easily and indefinitely, rather than them being stuck on a CD or in someone’s mail box where they get lost.”

Nigel and David, who runs Jerram digital marketing agency in Reading, came up with the idea when they were invited to pitch to a new client.

“We were given a very wide brief. They wanted something to wow their shareholders,” Nigel added.

Their pitch was successful and part of their offering was to manage the images afterwards. “I wondered if we could take the idea further and develop some software so clients had an accessible and catalogued library of their images,” said Nigel, who studied at Central Saint Martins in London before embarking on a successful career as a photographer.

His work has covered a broad sweep from fashion and travel photography to ‘people’ photography for corporate clients including M&S, British Gas, Orange and Yahoo.

His discreet approach means he is able to take unguarded and natural photographs, which perfectly illustrate a company’s brand and its people.

Among Worx iD’s clients are the British Medical Association (BMA) and their publishing arm the British Medical Journal.

Nigel believes clients will be attracted not only by Worx iD’s photo management facility, but because they end up with a unique image library for their organisation.

“So many businesses invest heavily in their brands to get across their message and identity to their customers, yet they let the whole concept down by opting for stock photographs, which do anything but give them a unique identity,” he said. “They really need images that tell their story and nobody else’s.

“One of the reasons we landed the BMA contract was because their marketing people wanted real doctors to illustrate their collateral and not impossibly good-looking surgeons with bleached white teeth.”

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