BF Group lands Middle East contract

April 17, 2009

BF Group has signed a deal with BackLite Media Dubai to deploy stylish Digital Pods in the Middle East.
The locally based firm is set to supply a new, sophisticated and exclusive Digital Advertising proposal to BackLite Media in Dubai. BF in coordination with BackLite have designed a sleek, double sided 57in LCD Pod which will soon be the main focus in prime shopping malls in Dubai and throughout the Middle East.
The new design will capture audiences with their unique and stylish look and will be the first of its kind in Dubai. The combination of artistic housing design and high definition video screens provides an excellent advertising platform for clients and their brands to really stand out in busy shopping centres.
BackLite Digital has been operating in Dubai since 1996 and is widely regarded as Dubai’s premier supplier of high quality, strategic advertising locations. Their unique architecturally inspired designs and unrivalled technical experience has ensured that their signs are recognised throughout Dubai as landmarks for their clients.
James Bicknell, managing director of BackLite Digital said: “Our successful, traditional out of home media is growing fast into the digital signage world. We are proud to have secured the exclusive rights to this new elegant digital Pod for Dubai’s shopping centres and for a future expansion in the whole of Middle East.”

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